La Anonima x The RealRealM
Award-winning
Studio
LA
ANONIMA
Directed by Esteban Sapir
About The Real Realm
+La Anónima as a campaign case
For La Anónima, The Real Realm collaborated with La Doble to develop AI-generated environments, final shots, art direction and post-production for a campaign directed by Esteban Sapir. The project demonstrates how artificial intelligence can be seamlessly integrated into high-end commercial production, helping expand locations, build cinematic landscapes and accelerate visual development while preserving creative control and visual consistency. By combining AI workflows with traditional filmmaking and post-production techniques, the campaign showcases a new approach to crafting ambitious visual worlds for modern advertising..
The Real Realm collaborated with La Doble to expand the visual language of La Anónima
through AI-generated environments, art direction, final shots and post-production.
The challenge was to seamlessly integrate artificial intelligence into a traditional commercial workflow, creating believable landscapes and cinematic imagery that could support the story without drawing attention to the technology behind it. Every frame was carefully developed to maintain visual consistency, realism and a strong sense of place.
Directed by Esteban Sapir and produced by La Doble, the project demonstrates how AI can become a practical creative tool within high-end production pipelines, helping teams move faster, explore more possibilities and deliver ambitious visual work while maintaining full artistic control.
This campaign for La Anónima was produced by La Doble under the leadership of CEO José Arnal and General Manager Adrián Aspani. Directed by Esteban Sapir, the project was executive produced by Verónica Pascual and produced by Jimmy Aguilar, with cinematography by Ramiro Civita, art direction by Fernanda Chali, wardrobe by Manuela Marti, post-production coordination by Luis Staffolani, editing by Santiago Saponi and sound production by Fer Martino. The Real Realm collaborated on AI-generated environments, art direction, final shots and post-production, helping bring the campaign’s visual world to life through a combination of traditional filmmaking and AI-driven production techniques.
The campaign was developed in collaboration with La Doble, with The Real Realm and FAMA leading the visual direction, AI production, motion design, animation and post-production.
The project brought together production experience, creative direction and new AI workflows to deliver a campaign that feels fast, flexible and visually distinctive.