Claro x The RealRealM
Award-winning
Studio
Claro
5G
Claro x Joshua Dürksen
Akira-Inspired 5G Racing Campaign
About The Real Realm
+ Claro as a campaign case
A new visual production model where creative direction, AI image-making, motion design and post-production come together to build cinematic campaigns with speed, flexibility and craft. Through the Claro x Joshua Dürksen campaign, The Real Realm shows how artificial intelligence can be integrated into a professional creative pipeline — not as a shortcut, but as a production accelerator. The project combines art direction, visual development, animation and finishing to create a bold racing-inspired universe designed for today’s fast-moving communication landscape..
The Real Realm was created to explore new ways
of producing visual content for brands.
For the Claro x Joshua Dürksen campaign, we built a hybrid pipeline that combined creative direction, AI image generation, animation, motion design and post-production.
The challenge was to create a fast, cinematic and visually powerful campaign inspired by racing culture, anime energy and the future-facing world of 5G. Every frame was art-directed from scratch, from camera angles and lighting to color, motion and final compositing.
Developed together with Guaraní Films, the project became a clear example of how AI can be integrated into a professional production workflow, not as a shortcut, but as a creative accelerator for building bold, flexible and high-impact campaigns.
The campaign was developed in collaboration with Guaraní Films, with The Real Realm and FAMA leading the visual direction, AI production, motion design, animation and post-production.
The project brought together production experience, creative direction and new AI workflows to deliver a campaign that feels fast, flexible and visually distinctive.